Admissions Counselor

Website Bay Path University

Company Description:

When Bay Path opened its doors to students in 1897, it had a very clear goal: to provide a practical, affordable, and career-oriented education to prepare students to not only meet the needs of companies, organizations, and communities but to also thrive in their professions, identify and realize their dreams, and make a lasting difference in the world. From the beginning, Bay Path prided itself on being entrepreneurial, constantly pushing the boundaries of the academic experience to fit the student…to start them on the road of success. That spirit and philosophy is best reflected in our shared vision, “At Bay Path, every learner’s dreams of a better career, a richer life, and a brighter future will be realized.”

Recognizing that our learners come first, we know it is equally important that we develop, cultivate, and sustain a culture that binds us together as a community. As part of the University’s ongoing commitment to diversity, equity, inclusion, and belonging, we draw upon our eight Core Values-beliefs that provide the internal framework and a moral compass for how we work and interact with each other.

Bay Path University, an independent and not-for-profit institution, was named Among Fastest Growing Baccalaureate Colleges and Graduate Programs by The Chronicle of Higher Education Almanac, and is a member of the Women’s College Coalition. With a main campus in Longmeadow, MA, and a satellite location in East Longmeadow, MA, Bay Path offers undergraduate, graduate (for women and men) degrees, and professional certificates.

For 125 years, we have been committed to preparing our students to navigate a constantly changing world. Whether it is one of our innovative academic programs, groundbreaking online learning platform, or our Women as Empowered Learners and Leaders initiative, we educate our students in ways that will help them to grow, learn to adapt, and always to flourish. Be part of the change. Be Bay Path.

We invite you to visit our website at where you can learn more about Bay Path University.


Job Description:

  • Supervisor: Director of Traditional Admissions
  • Position Code: ADMTF
  • Status: Full-time
  • Location: Longmeadow, MA
  • Schedule: M-F 8:30 am-5:00 pm. *Weekends, holidays, and evenings required. Extensive travel required during peak recruitment season.
  • Exempt: Yes


The Admissions Counselor represents Bay Path and serves as the primary point of contact for the admission office and all admissions-related events and activities, and assures compliance of state and federal regulations. The primary focus is on direct student recruitment by ethically communicating the value of a Bay Path University, pertinent features of different college programs, admission requirements, financial assistance, and other essential information.


  • Within an assigned geographic territory, manage enrollment services, new student recruitment, community outreach, public information, and promotional events. Develop and strengthen assigned territory by researching trends, demographics, etc., and exploring marketing opportunities
  • Through a myriad of venues, counsels and effectively communicate with prospective students and their influencers (e.g. family members, guidance counselors, coaches, etc.) on the enrollment process, academic programs, co-curricular activities, financial aid, student services, campus facilities, graduate outcomes, and pathways for graduate degrees.
  • Assist with the development and implementation of marketing and recruitment strategies for assigned programs, such as informational workshops and college visitation and tours.
  • Plans, organizes, and coordinates office and marketing activities, recruitment and new student orientation programs, open houses, regional and community presentations, career days, campus-wide recruiting events, etc.
  • Build relationships with students, influencers, and guidance counselors and presents information regarding the school, program offerings, structure, accreditation, cost, etc. in an accurate and ethical manner.
  • Positively interact with students and influencers and schedules and conduct interviews, pursue qualified candidates for enrollment, and determine appropriateness of candidates for enrollment based upon career goal compatibility.
  • Evening and weekend hours are required to conduct recruitment travel, on-campus admissions events, admissions candidate outreach and file reviews, and general office coverage throughout the year. Candidates must be flexible and able to travel extensively 8 to 12 weeks in the fall, including overnight travel.
  • Comply with all necessary systems and data entry requirements as needed to effectively maintain student records and to account for outreach efforts; Work within the customer relationship management system and any other software required.
  • Perform other duties and take on additional responsibilities as requested by the University.


  • Bachelor’s degree required.
  • Fluency in the Spanish language preferred.
  • Excellent communication skills, including writing, proofreading skills, and speaking.
  • Ability to manage multiple projects and work assignments from a variety of staff and volunteers.
  • Excellent interpersonal skills both in person and by phone, with high professionalism.
  • Ability to accomplish projects and meet required deadlines with little supervision.
  • Exceptional customer service ethic and high expectations for quality.
  • Conscious awareness and mindfulness for others.
  • Working knowledge of Microsoft Word, Excel, PowerPoint, and customer relationship management software.
  • Ability and willingness to travel, primarily by automobile, to various locations and events independently.
  • Valid U.S. driver’s license.
  • Must successfully pass the online safe Driving Course (within 15 days of hire) and driving record check at time of hire and annually thereafter.
  • Ability to handle confidential information with discretion and within FERPA and HIPAA guidelines.
  • Ability to adhere to University policies and procedures.
  • Ability to represent the admissions profession positively through a strong, student-centered ethic.
  • Willingness and ability to work flexible and extended schedule, including weekends, evenings and overnights for peak Fall and Spring recruitment seasons (8-12 weeks in the Fall, 3-4 weeks in the Spring).
  • Should be committed to a culture of diversity, equity, respect and inclusion; demonstrated ability to build working relationships with people having a wide variety of backgrounds, perspectives, and experiences different from ones’ own.
  • General knowledge of the University’s mission, purpose and goals and the role this position plays in achieving those goals.
  • Must adhere to University COVID-19 testing, symptom tracking and all other COVID protocols established by the University.


Additional Information:

Commitment to Diversity, Equity, and Inclusion
Bay Path University is a diverse community devoted to proactively nurturing a campus-wide culture that promotes and ensures equity, respect, inclusion and safety for all members regardless of race, color, national origin, age, gender, religion, sexual orientation and gender identity, socio-economic background, or physical ability. We are one University that opens our hearts and minds to conversations, to learning and to creating a community that is welcoming of all. Regardless of position, it is expected that each employee will embrace this commitment and demonstrate an attitude of respect toward and acceptance of all members of our community.


Application Instructions:

Applicants for this position should attach a cover letter, resume / curriculum vitae, the contact information for three (3) professional, work related references and any other relevant information pertaining to this position and your candidacy. Please apply online. Faxes and emails will not be accepted.

Bay Path University is dedicated to building a culturally diverse and pluralistic faculty committed to teaching and learning in a multicultural environment and strongly encourages applications from minorities, women and all underrepresented backgrounds. An Equal Opportunity Employer, Bay Path University is committed to fostering diversity in its student body, faculty, and staff.

Bay Path University is a smoke and tobacco-free community.

All offers of employment are contingent on satisfactory background checking.

In compliance with the Americans with Disabilities Act (ADA), if you have a disability and require a reasonable accommodation to apply for a position please email us at or call 413-565-1168.


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